4. protectiong competition as well as the environment

Modern economies have developed intricate arrangements and networks of relationships to produce the goods and services demanded by society. It is desirable that the behavior of organizations is as close as possible to a competitive market, that is, that all companies are on equal terms and that no buyer or seller is able to interfere alone in the market price. Or that even in oligopolistic markets, rivalry prevails between leading companies and the possibility of new players and innovation to offer alternatives to consumers.

The industrial organization or industrial economy is the area of ​​economics that addresses the relationships between companies and market structures, studying transaction costs, information limitation, barriers to entry and competitive behavior, as well as their effects on well-being.

Although they are essential factors in the analysis of industrial organization, the environment and natural resources often do not receive due attention, which ends up causing damage to competition and, therefore, to society as a whole.

references and bibliography

1 Kronthal-Sacco, R.; Whelan, T. CSB Sustainable Market Share Index™. Nova York: NYU Stern Center for Sustainable Business, 2020. stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/research/research-initiatives/csb-sustainable-market-share-index

2 Anexo U do Código Brasileiro de Autorregulamentação Publicitária. (Conar).

3 Federal Trade Commission. “Guides for the Use of Environmental Marketing Claims”. Federal Register, vol. 77 (197), 11 out. 2012.

4 Niforos, M. “Beyond Fintech: Leveraging Blockchain for More Sustainable and Inclusive Supply Chains”. EMCompass, n. 45. Washington DC: International Finance Corporation, set. 2017.

5 Superintendência-Geral do Conselho Administrativo de Defesa Econômica. Ato de Concentração nº 08700.005278/2014-00, 19 set. 2014.

6 Veer, J.-P. “Valuing Sustainability? The ACM’s analysis of ‘Chicken for Tomorrow’ under Art. 101(3)”. Kluwer Competition Law Blog, 18 fev. 2015. competitionlawblog.kluwercompetitionlaw.com/2015/02/18/valuing-sustainability-the-acms-analysis-of-chicken-for-tomorrow-under-art-1013/

7 European Commission. “Commission approves an agreement to improve energy efficiency of washing machines”. Bruxelas, 11 fev. 2000. ec.europa.eu/commission/presscorner/detail/en/IP_00_148